Pure Inference Software studio
Atlanta, Georgia

Writing on software economics.

Cost, pricing, margin and market structure shifting under AI. Not the human-capability side of the same shift.

All writing

A feed ranks it by reaction; an answer is built from it
15 Sep Attention Is Won in the Answer Now
A ranked feed pays for reaction rather than usefulness: audited against each user's own chronological feed, Twitter's algorithm amplified anger by 0.47 standard deviations, and users rated the posts it chose lower than the ones it passed over.
Why We Invested in FabWise — video
13 Sep Why We Invested in FabWise
When the cost of building software collapses, markets too small for a software vendor become worth serving, and the scarce input moves to the person who owns the problem and a place to run the software every day.
Software, the New Services
7 Mar Software, the New Services
When custom software gets cheaper to build than a platform is to configure, money that used to flow to implementation services redistributes rather than disappears.
Grok & Roll #5 — The Software Industry Is About to Explode — video
27 Feb Grok & Roll #5 — The Software Industry Is About to Explode
When the cost of building software collapses, more niche markets become worth serving, not fewer — the outcome is more builders and more products, not a shrinking industry.
Every Feature Is a Liability
24 Feb Every Feature Is a Liability
A feature added to please an entire customer base is a liability, not an asset — it's whichever capability was chosen deliberately for one workflow that holds its value.
Bespoke Software
8 Feb Bespoke Software
Software designed for millions of users carries built-in compromises — attention-driven engagement, data collection as subsidy, feature bloat — because that's what mass-market economics requires.
Diffusion Is the Strategy
5 Feb Diffusion Is the Strategy
Across past technology waves, the most economic value went to whoever adopted a breakthrough intensely and applied it to unserved industries, not to whoever invented it.
Cost Per Outcome
2 Feb Cost Per Outcome
The only question worth asking when evaluating AI for a task is whether it produces the outcome cheaper than a human would, including the time spent reviewing its work.
Your Attention Is the Product
22 Jan Your Attention Is the Product
A system that personalizes by inferring what you want from your behavior optimizes for whoever controls the algorithm, not for you.
Grok & Roll #2 — Fully Autonomous Agents Making Money — video
4 Jan Grok & Roll #2 — Fully Autonomous Agents Making Money
Whether autonomous AI agents can actually generate revenue depends on separating what's shipping from what's still hype — most of what gets called an autonomous agent today is a demo, not a business.