Writing on machine readership.
How models and their crawlers read the web, and what that does to what is worth writing. Measurement, verification, ingestion. Not the general argument about AI capability.
15 Sep
Attention Is Won in the Answer Now
A ranked feed pays for reaction rather than usefulness: audited against each user's own chronological feed, Twitter's algorithm amplified anger by 0.47 standard deviations, and users rated the posts it chose lower than the ones it passed over.
10 Sep
Our First Customers Came From AI Conversations
When discovery moves onto a model's conversation instead of a search result, a website stops being where people experience the work and becomes a source read on their behalf.