Pure Inference Software studio
Atlanta, Georgia

Stories from real builds.

What shipped, what broke, and how AI is changing the way software gets made.

The Second Democratization
The Second Democratization
The internet democratized access to information — then consolidated into a handful of gatekeepers. LLMs are democratizing what you can do with that information. And that's much harder to consolidate.
Commentary 25 Feb
Every Feature Is a Liability
Every Feature Is a Liability
Mainframes consolidated. PCs fragmented. Cloud consolidated again. AI is triggering the next fragmentation — and it's the biggest opportunity in software since the personal computer.
Commentary 24 Feb
Why I Built My Own Accounting Software
Why I Built My Own Accounting Software
QuickBooks is designed for millions of businesses. Mine has one user, one company, and an AI operator who reads every transaction. That changes everything about how accounting software should work.
Commentary 23 Feb
Taste Is the New Skill
Taste Is the New Skill
Rick Rubin doesn't play instruments. He produces albums that define generations. The gap between taste and execution has always been the bottleneck — until now.
Commentary 22 Feb
One Month Update: Living With OpenClaw
One Month Update: Living With OpenClaw
I'm running six AI agents on one Mac Studio, each as its own macOS user. OpenAI just acquired the creator. Here's what actually matters this week.
Commentary 21 Feb
AI Is Teaching Me How to Be More Human
AI Is Teaching Me How to Be More Human
Corporate culture trained us to chase data and justify decisions. AI does that better than we ever could. What it can't do is the part that actually matters — and that realization is changing how I lead.
Commentary 10 Feb
Grok & Roll #4 — On-Device Inference and the Second Democratization — video
Grok & Roll #4 — On-Device Inference and the Second Democratization
On-device inference is the second democratization of AI. The first put AI in the cloud for everyone. The second puts it on your device, under your control.
Note 9 Feb
Bespoke Software
Bespoke Software
Mass-market software is off-the-rack — designed for millions, perfect for nobody. For the first time, individuals can commission software that fits exactly how they think and work.
Commentary 8 Feb
The Compounding Loop for Content
The Compounding Loop for Content
The same four-phase pattern that accelerates software development works for content. Here's how to build a pipeline that turns raw ideas into published work — and compounds over time.
Commentary 7 Feb
Your Moat Is Your Domain
Your Moat Is Your Domain
AI is democratizing technical ability at unprecedented speed. The new competitive advantage isn't coding skill—it's understanding what to build and why it matters.
Commentary 6 Feb
Diffusion Is the Strategy
Diffusion Is the Strategy
The most exciting opportunity in AI isn't building better models. It's bringing existing capabilities to industries that haven't adopted them yet.
Commentary 5 Feb
The Compounding Loop
The Compounding Loop
We're optimizing our workflows while AI optimizes its own. The gains compound faster than anyone expected. Here's how I'm actually using this — and why the same pattern works beyond software.
Commentary 3 Feb