Pure Inference Software studio
Atlanta, Georgia

Stories from real builds.

What shipped, what broke, and how AI is changing the way software gets made.

Structure Over Prompts
8 Mar Structure Over Prompts
A decision that's actually deterministic — did this stage pass, should the pipeline advance — is where an AI orchestrator can hallucinate a transition and silently break a pipeline.
Software, the New Services
7 Mar Software, the New Services
When custom software gets cheaper to build than a platform is to configure, money that used to flow to implementation services redistributes rather than disappears.
Grok & Roll #5 — The Software Industry Is About to Explode — video
27 Feb Grok & Roll #5 — The Software Industry Is About to Explode
When the cost of building software collapses, more niche markets become worth serving, not fewer — the outcome is more builders and more products, not a shrinking industry.
The Second Democratization
25 Feb The Second Democratization
A tool built to fit one specific workflow gets worse, not better, as it's made more generic — which is why domain expertise resists the centralization that swallowed the open web.
Every Feature Is a Liability
24 Feb Every Feature Is a Liability
A feature added to please an entire customer base is a liability, not an asset — it's whichever capability was chosen deliberately for one workflow that holds its value.
Why I Built My Own Accounting Software
23 Feb Why I Built My Own Accounting Software
Software built for one user and an AI operator can enforce correctness at the model level instead of relying on a human to catch mistakes.
Taste Is the New Skill
22 Feb Taste Is the New Skill
The bottleneck between having taste and shipping something that reflects it used to be execution speed.
One Month Update: Living With OpenClaw
21 Feb One Month Update: Living With OpenClaw
Running several AI agents on one machine is a fleet-management problem, not a chatbot-configuration problem.
AI Is Teaching Me How to Be More Human
10 Feb AI Is Teaching Me How to Be More Human
Work that mainly produces data to justify a decision was never the actual contribution — it was cover, and AI now does that work faster than any analyst.
Grok & Roll #4 — On-Device Inference and the Second Democratization — video
9 Feb Grok & Roll #4 — On-Device Inference and the Second Democratization
On-device inference is a second democratization of AI: the first put models in the cloud for everyone, this one removes the internet connection and subscription as prerequisites entirely.
Bespoke Software
8 Feb Bespoke Software
Software designed for millions of users carries built-in compromises — attention-driven engagement, data collection as subsidy, feature bloat — because that's what mass-market economics requires.
The Compounding Loop for Content
7 Feb The Compounding Loop for Content
Separating when you capture an idea from when you draft it matters more than any writing skill.