Attention Is Won in the Answer Now
A ranked feed pays for reaction rather than usefulness: audited against each user's own chronological feed, Twitter's algorithm amplified anger by 0.47 standard deviations, and users rated the posts it chose lower than the ones it passed over. A person asking a model has already given their attention, and the answer is assembled from sources — so for a business with real expertise and a small audience, the position worth holding is being the specific, checkable source rather than the loudest post in a feed. That became affordable once the writing came out of the building work itself.
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